As a manger, I have to motivate my employees to do certain things. Corporate sends down many objectives and it is my job to ensure that my employees are doing them. This is where the motivation comes in; it is not just about telling them to do it, I have to motivate them to do it. I sometimes motivate them with rewards of monetary value, other times with allowing them to leave early, and sometimes simple praise in front of the other employees. I have found that even though I am asking them to do the same things, different forms of motivation work for different employees. “The research shows that qualitatively different approaches to processing the message can lead to difference in attitude strength even when the extent of the message elaboration appears to be constant” With these objectives, it is easy to see that certain employees are good at certain things but they are not all great at all of them. Some are good at up selling, others have great people skills, some are great at multi-tasking, etc. In order to run a good business, I have to find which abilities each of my employees have and encourage them to use them.
References
Seiter, J. S., & Gass, R. H. (2004). Perspectives on Persuasion, Social Influence, and Compliance Gaining. Boston: Pearson Education.
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